Katrina Kaif has not just been a lucky mascot for her films but India’s most googled star also seems to be doing wonders for the brands she’s endorsing.
Reveals a source from a particular diamond brand Katrina endorses “Katrina Kaif has been very good for the brand. Sales have steadily increased since she has joined us. She personifies the brand to the T”
Whats bigger news is that Katrina Kaif is the first Bollywood star to initiate brands into tying up with charitable trusts- in fact the diamond brand in question has just tied up with Katrina’s mother Susanna’s charitable organization Relief Projects India.
Reveals a source “Katrina Kaif’ s brand has donated a whopping 50 lakhs towards the cause of her mother’s charitable trust. They realize the value Katrina adds to the brand and would like to support her in their small way towards something she believes in.”
We also come to hear that many of Katrina’s other brands are also contemplating something on similar lines.
Now that gets us thinking since Katrina Kaif has initiated such tie-ups we’re sure many of her industry counterparts will soon follow suit.
About Relief Projects India (R.P.I.) collaborates with The Claretian Educational and Social Services Society to rescue unwanted and abandoned baby girls, to prevent them from being killed. They are also actively involved in a rural outreach programme in villages in the Thirumangalam Taluk of Madurai district, to prevent the practice of infanticide and improve the health of expectant mothers and babies.
http://www.reliefprojects.org/
